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Search Engine Marketing PPC Services in Chennai
Reach your target audience efficiently and get quality leads by leveraging the best SEM/PPC services in Chennai.
What is SEM & PPC?
PPC or pay-per-click advertisements let you run ads on various platforms and payment can be done only when your ads are clicked on by a user. PPC advertisements influence your audience to view your ad, click on it, and ultimately make an action, like making a purchase.
PPC/SEM is one of the most popular ways to drive traffic to your website and have better conversion rates. PPC is an ideal way to reach a new audience and enhance your digital presence.
How Does SEM & PPC Marketing Work?
Search engines, in order to gather information on the relevancy of an advertisement that appears on the search engine result page (SERP), have an ‘ad auction’. Here is where we bid on relevant keywords or search terms for which you want to display your website and/or products.
A bid is set once we have the keywords and an ad set up on the search platform. Multiple factors like your bid price, relevancy, CTR (click-through-rate), demographics, and more are taken into consideration to get your website in the top position in the SERP.
Advantages of Leveraging SEM/PPC Services
Reach Your Target Audience
PPC gives you a chance to reach your prospective customers efficiently. Competent keyword research can tell you what your prospects are searching for and make a bid on keywords that you know will drive customers to click on your advertisement. SEM/PPC advertising lets you target your ads to your audience based on various metrics like age, interests, demographics, etc.
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It is Trackable
One of the key benefits of PPC advertising is that it is measurable. SEM/PPC advertising lets you know how effective your campaign really is through clicks and conversions. By leveraging PPC advertising, you can track your PPC campaign giving you a chance to upgrade them and scale your results easily.
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Better Value for Money
While most advertising lets you pay for a spot, irrespective of its reach, with PPC advertising, you can, well, pay-per-click. SEM/PPC advertising lets you pay only when your ad is clicked on, where there is a chance for conversion. And what’s even better, you have complete control over your budget as you can decide how much you want to spend on a campaign well in advance.
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Brand Awareness
PPC advertising can help in increasing your brand’s awareness as your ads can reach a new audience and introduce them to your products and services. SEM/PPC ads are mostly placed where your target audience is at making it easy for them to come across your brand more often making it memorable.
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Saves Time
PPC ads do not typically depend on the SEO ranking of your website. Leveraging PPC ads gives you results quickly as it does not typically depend on the organic results of your website. However, SEO results are important for your brand and therefore we do not recommend you halting your SEO efforts while running SEM/PPC campaigns. Though PPC can accelerate your results, you cannot solely depend on them.
Get in touchOur PPC Services
Search Ads
Search Ads are one of the most popular forms of PPC advertisements where you can place your ads on the organic search results for certain keywords. Search ads drive your prospects to click on your advertisements with just a headline and a description.
Display Ads
Display ads are a form of paid advertisement that usually takes the form of a text, image, or video that can be displayed on social media platforms, publishers, websites, etc. Display ads can be targeted and visually pleasing, allowing you to effectively convey your message to your audience. Display ads can also be one of the best ways to increase your brand awareness and be beneficial for re-targeting campaigns.
Social Media Ads
Social media ads are a form of digital marketing where you can place your ads across various social media platforms which are targeted to the audience based on user demographics which will typically appear on a user’s feed. Social media ad services that we offer.
- LinkedIn Ads
- Facebook Ads
- Instagram Ads
- Twitter Ads
- Quora Ads
Remarketing Ads
Remarketing or retargeting ads let you show targeted ads to people who have previously associated with your website or ads. Remarketing ads make your brand more memorable for your audience and also provides you with better conversion rates.
Google Shopping
Google Shopping offers you increased visibility for your products and services. Google Shopping ads offer you an upper hand since these ads are usually more visually attractive when compared to search ads. Your audience is provided with enough information about your products before even they visit your website and therefore offering you better sales conversions.
What PPC services are you looking for?
Contact UsSEO Process
Understanding Your PPC Goals
Understanding Your PPC Goals
Competitor analysis
Competitor analysis
Keyword Research
Keyword Research
Creating PPC Campaign
Creating PPC Campaign
Campaign Launch
Campaign Launch
Campaign Optimization & Management
Campaign Optimization & Management
Understanding Your PPC Goals
In the initial stage, we understand what you are trying to achieve through your PPC campaign and who your target audience is. Once we understand your business and campaign goals (while also considering your budget), we begin working on your PPC campaign.
Competitor analysis
Before we create or launch any campaign, we make sure we conduct thorough competitor research and understand who your competitors are, what they are doing, and analyze what we can do better.
Keyword Research
Keyword research is crucial for a PPC campaign that actually converts. Using the right keywords can offer you a better return on ad spend (ROAS). Keyword research can also help you understand your target audience, and fulfill their search intent by using the right keywords in your PPC campaign.
Creating PPC Campaign
Once we understand your target audience and do the necessary keyword research, we create content for your SEM/PPC campaign(s). We create an ad copy that is creative and relevant for your business along with a strong CTA that will drive your audience to make a valuable action through your advertisement.
Campaign Launch
On having a kickass campaign idea and landing page, we work on launching it. We set the maximum bid costs and also set the ad spend limits for your advertisements.
Campaign Optimization & Management
Once your campaign is launched, we constantly optimize it to bring you the best results. We track and monitor your ads and make necessary changes to your advertisements so that your investment and our efforts do not go in vain.
Understanding Your PPC Goals
In the initial stage, we understand what you are trying to achieve through your PPC campaign and who your target audience is. Once we understand your business and campaign goals (while also considering your budget), we begin working on your PPC campaign.
Competitor analysis
Before we create or launch any campaign, we make sure we conduct thorough competitor research and understand who your competitors are, what they are doing, and analyze what we can do better.
Keyword Research
Keyword research is crucial for a PPC campaign that actually converts. Using the right keywords can offer you a better return on ad spend (ROAS). Keyword research can also help you understand your target audience, and fulfill their search intent by using the right keywords in your PPC campaign.
Creating PPC Campaign
Once we understand your target audience and do the necessary keyword research, we create content for your SEM/PPC campaign(s). We create an ad copy that is creative and relevant for your business along with a strong CTA that will drive your audience to make a valuable action through your advertisement.
Campaign Launch
On having a kickass campaign idea and landing page, we work on launching it. We set the maximum bid costs and also set the ad spend limits for your advertisements.
Campaign Optimization & Management
Once your campaign is launched, we constantly optimize it to bring you the best results. We track and monitor your ads and make necessary changes to your advertisements so that your investment and our efforts do not go in vain.
Why Alchem Digital is the Best SEM & PPC Company in Chennai?
At Alchem Digital, we understand your business goals and pay attention to what you want to achieve through your SEM/PPC efforts and develop a PPC/SEM strategy accordingly. Through our thorough research, we decipher who your competitions are, your target audience and what they are looking for, and more to get you the full benefits of SEM/PPC. We continuously test, track, and improve your advertisements to get you the best results possible. Being one of the leading SEM/PPC agency, we ensure that our SEM/PPC services efforts give you a better return on your investment and help you achieve your business and PPC/SEM goals.
Want to reach your customers at a faster pace?
TECHNOLOGIES
we specialize
Facebook Ads Manager
Twitter Ads
LinkedIn Ads
Google Ads
Google Analytics
Tag Manager
Taboola
Hootsuite
Trello
Creator Studio
FAQs
Top SEM & PPC Company company in Chennai
One of the most captivating benefits of SEM/PPC is that it offers you real time data, letting you know how well your campaigns are performing and make changes on the go. PPC services can help you increase brand awareness and reach your target audience easily.
Not really. The best thing about PPC ads is that you are in control. PPC ads let you pay when your ad is clicked on and you get to decide your maximum budget on PPC ad spend, therefore, giving you the best value for your investment.
SEM/PPC ads can be seen in search results, social media, etc.
Yes. People do click on PPC ads since they are relevant and useful enough to satisfy their search intent.
At Alchem Digital, we understand your business goals and pay attention to what you are trying to accomplish through your PPC efforts. We make sure we give you the best possible return on your investment by optimizing your PPC campaign effectively.
PPC suits for almost most businesses. PPC can be beneficial for your business if people might search for your products and services.
Once we launch your campaign, we regularly track your ad performance to see how well it is doing. A PPC ad campaign can take around a few days or weeks for it to work and for you to see some beneficial results.